The year 2017 marked a significant shift in the fashion landscape, particularly for Burberry. Under the creative direction of Christopher Bailey, the brand embraced the "see-now-buy-now" model with gusto, a revolutionary approach that aimed to bridge the gap between runway presentation and immediate consumer access. This strategy was heavily featured in their 2017 collection, and nowhere was this more apparent than in their stunning range of cashmere coats. These weren't simply outerwear; they were statements, embodiments of Burberry's evolving aesthetic, a blend of classic heritage and modern innovation. This article delves deep into the world of the 2017 Burberry cashmere coats, exploring their design elements, the impact of the see-now-buy-now model, and their lasting legacy in the brand's history.
The 2017 collection showcased a remarkable diversity within its cashmere offerings. While maintaining the brand's signature elegance, Bailey infused the designs with a fresh perspective, moving beyond traditional silhouettes and embracing bolder patterns and details. The "see-now-buy-now" approach meant that the coats presented on the runway were immediately available for purchase, a significant departure from the industry's previously established six-month delay. This immediacy fueled a sense of excitement and urgency, contributing to the collection's considerable success.
One striking element frequently found across the 2017 cashmere coats was the innovative use of print and pattern. The prompt mentions "斜倚雕像或是边框头像满版印花" (leaning statues or framed head full-print), hinting at a collection that incorporated artistic motifs in a bold and unexpected manner. Instead of relying solely on classic checks, Burberry experimented with large-scale prints, integrating artistic imagery into the fabric itself, transforming the coats into wearable works of art. This departure from tradition was a hallmark of Bailey's vision, reflecting a desire to modernize the brand while retaining its core identity.
Beyond the prints, the silhouettes themselves played a crucial role in defining the 2017 cashmere coat collection. The phrase "廓形剪裁和细" (silhouette tailoring and detail) underscores the meticulous attention to detail and the sophisticated tailoring that characterized these garments. Burberry's expertise in crafting luxurious outerwear was evident in the precise construction, the impeccable fit, and the luxurious drape of the cashmere. The coats weren't simply thrown together; they were meticulously crafted pieces designed to flatter and empower the wearer. This commitment to quality and craftsmanship further cemented the collection's high-end appeal.
Let's examine some specific examples, drawing upon the categories provided:
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